Shoes of Prey // Website Design
Art Director / Designer
As Art Director, I was responsible for the visual design of the Shoes of Prey website. I collaborated with our UX and engineering teams to develop homepage, product, gallery, collection, editorial and landing pages that could be updated weekly with new content. My priorities in creating the design for the website was to elevate and reinforce the brand experience, ensure beautiful layout across all platforms, and to set an example for recurring image updates. I was also responsible for curating images for editorial stories, and overseeing the design and launch of each page.