Hello and welcome.
Creative Director, Educator, and Multidisciplinary Artist with experience leading creative teams within agencies and brands. My focus is to develop powerful brand aesthetic + identities, captivating artwork, and teach designers. During my 17 years in the field, I have led brand creative across a wide range of industries: from clean beauty, feminine care, and fashion, to sports, healthcare, travel, banking, and children’s content. My work brings together technology, fine arts, and research to communicate messages and tell stories. I believe in the power of art to express anything, and the prowess of women to make extraordinary creative.
Specialties in graphic design, art direction,
brand + identity design, motion design,
creative photography, advanced image retouching, compositing + vfx, print, interactive design + UX, conceptualization and creative strategies.
Owner & Creative Director at jaunecreative.com. Jaune is a magazine publishing the creative work and stories of women from all over the world, curated and designed by yours truly. To get in touch email me at, email@example.com.
Master of Arts in Media Production
Ryerson University, Toronto 2009
Recipient of Ryerson Graduate Award, nominated for Ryerson’s Governor General Award.
Bachelor of Arts in Radio & Television
Ryerson University, Toronto 2008
Major in Digital Media Production, minor in English and Philosophy with honours.
Recipient of TARA (Television & Radio Award) for Best Art Direction, member of the Golden Key International Honour Society.
FASHION INSTITUTE OF DESIGN & MERCHANDISING (2019 – 2021)
In the Graphic Design and Social Media departments at FIDM (Fashion Institute of Design and Merchandising), I have developed and teach a course called “International Strategies for New Media”. I taught students how to successfully design and navigate global campaigns for brands, using a variety of media platforms and across international markets.
Digital Media Instructor
Ryerson University (2009 – 2015)
Taught design principles, and the technical production of print, web, animation, compositing and special effects in the Media Production undergraduate program, as well as advanced workshops for masters students in the Masters in Media Production program. Responsible for developing lessons, assignments, and grading structure for courses taught. Courses include: Digital Media Production (1st year), Video Compositing & Special Effects (2nd-4th year), and Digital Graphics & Web Design (2nd-4th year), Advanced After Effects (MA).
Professor of Graphic Design
Seneca College of Applied Arts and Technology (2013 – 2015)
Developed and taught several courses within the Graphic Design program at Seneca@York. Responsible for generating lessons, assignments, and grading structure for courses taught. Courses include: Interactive Design I & II, Motion Design and Animation, Photography & Video Effects, Web Software II, Typography.
Global CreAtive DIRECTOR
RAEL INC. (2020 – PRESENT)
As Creative Director at Rael, I lead brand creative across all touch points, including web, email, social, print, packaging, photography, video, installation and copywriting. I manage the in-house team of designers in the US, as well as our network of creative freelancers. It is a hands-on role, working collaboratively with the marketing and sales teams to explore and execute new ways to elevate our brand visualization and storytelling across all touch points.
UX DESIGNER & MOTION ARTIST
TOYOTA RESEARCH INSTITUTE (Long-term project) (2018 – 2021)
I worked within the TRI UX team and collaborated with the engineering team to create the visuals for an autonomous vehicle demonstration for the 2020 Tokyo Olympics. I conceptualized and animated immersive and interactive experiences through screens within the vehicle, which play in sync with other sensory components of the experience.
Shoes of Prey (2015 – 2018)
In this role I was responsible for establishing visual brand strategy, the development and overall look and feel of the brand, managing the design team, and communicating ongoing visual strategy to all other departments in the business. I oversaw and guided the design and production of all communications, conducted photoshoots, performed image retouching, email and editorial layout, the design of advertising for online and print, and webpage design.
During my time here, I evolved the brand visuals to reach a more modern, sophisticated fashion customer, established brand guidelines, and delivered an elevated aesthetic across all platforms and channels.
Haft2 Inc. BRANDING AGENCY (2012 – 2014)
As Art Director at Haft2 Inc., a branding agency that focuses on the strategic use of colour, I led the design team, developed logos, brand materials and identities for new and existing accounts, performed brand audits, deep dives, competitor analysis, and gave presentations. I drew on colour research to make design recommendations and guide the creative team to create a multitude of graphics for client’s brands. Responsible for the company’s digital offering: I designed media and strategies for online and mobile applications.
The Score Network (2010 – 2012)
As a Graphic Artist, I worked individually as well as in teams to create animated promos, show packages, logos, and advertisements for web, print and mobile. New shows, projects, campaigns and other creative would begin with an ideation, then move through production. Many projects included sponsorships that would influence design, while others offered a great amount of creative freedom. This position required the proficient use of a range of software, including Adobe After Effects, Photoshop, Illustrator, Flash, Dreamweaver, and Cinema 4D.
Freelance Digital Artist & Art Director (2005 – ongoing)
I maintain freelance contracts and ongoing agreements with a number of networks, studios, agencies, and independent parties. I offer creative services specializing in graphic design, art direction, brand & identity design, motion design, fashion & creative photography, advanced image retouching, compositing + vfx, print and interactive design + UX, conceptualization and creative strategies.
Selected Production ExperiencE
“HUBBLE” (2009) Documentary converted to 3D IMAX Space Productions
Digital Artist in Segmentation (Rotoscoping and Compositing).
“Big & Small” (2008 – 2009) Children’s television series for BBC and Treehouse TV Lenz Entertainment & 3J’s Productions
Set Builder and Compositor
“OOH, AAH & YOU” (2006 – 2007) Children’s television series for Disney Produced by Lenz Entertainment & 3J’s Productions
Prop Builder, and on set Graphic Designer
“Mr. Meaty” (2006 – 2007) CHILDREN’S TELEVISION SERIES FOR CBC, YTV, AND NICKELODEON PRODUCED BY LENZ ENTERTAINMENT & GROGS INC.
Prop Builder, Set Dresser, and on set Graphic Designer
“MONSTER WARRIORS” (2005) Television series for YTV Coneybeare Stories Inc.
Prop Builder and Set Dresser