Creative Director & Brand Strategist

Hello, I'm Ginger Jarvis. I'm a Creative Director, Educator, and Multidisciplinary Artist with experience leading creative teams within agencies and various brands. During my 16 years in the field, I have led brand creative across a range of industries: from feminine care, clean beauty and fashion, to sports, healthcare, travel, banking, and children’s content.

My focus is to develop powerful brand aesthetic + identities, captivating artwork, and teach designers. My work brings together technology, fine arts, and research to communicate messages and tell compelling brand stories. I believe in the power of art to express anything, and the prowess of women to make extraordinary creative.

Teaching Experience


Develop and teach within the Graphic Design and Social Media departments. Responsible for designing course outlines, generating lessons, assignments, and grading structure for courses taught.

Courses include:
International Strategies for New Media

Digital Media Instructor

Taught design principles, and the technical production of print, web, animation, compositing and special effects in the Media Production undergraduate program, as well as advanced workshops for masters students in the Masters in Media Production program. Developed lessons, assignments, and grading structure for courses taught.

Courses include:

Digital Media Production (1st year), Video Compositing & Special Effects (2nd-4th year), and Digital Graphics & Web Design (2nd-4th year), Advanced After Effects (MA).

Professor of Graphic Design

Developed and taught several courses within the Graphic Design program at Seneca@York. Responsible for designing course outlines, generating lessons, assignments, and grading structure for courses taught.

Courses include:

Interactive Design I & II, Motion Design and Animation, Photography & Video Effects, Web Software II, Typography.

Specialties in graphic design, art direction, brand + identity design, motion design, creative photography and video, advanced image retouching, compositing + vfx, print, packaging, interactive design + UX, conceptualization and creative strategies.


When it comes to work, change is inevitable, except from the vending machine.

Work Experience

Global Creative Director

As Creative Director at Rael, I lead brand creative across all touch points, including web, email, social, print, packaging, photography, video, installation and copywriting. I manage the in-house team of designers in the US, as well as our network of creative freelancers.


It is a hands-on role, working collaboratively with the marketing and sales teams to explore and execute new ways to elevate our brand visualization and storytelling across all touchpoints.

UX Designer & Motion Artist

I worked within the TRI UX team and collaborated with the engineering team to strategize and create the visuals for an autonomous vehicle demonstration at the 2021 Tokyo Olympics.


I conceptualized and animated beautiful, immersive and interactive experiences through screens within the vehicle, which play in sync with other sensory components of the experience.

Art Director

In this role I was responsible for establishing visual brand strategy, the development and overall look and feel of the brand, managing the design team, and communicating ongoing visual strategy to all other departments in the business. I oversaw and guided the design and production

of all communications, conducted photoshoots, performed image retouching, email and editorial layout, the design of advertising for online and print, social, and webpage design.


During my time here, I evolved the brand visuals to reach a more modern, sophisticated fashion customer, established brand guidelines, and delivered an elevated aesthetic across all platforms and channels.

Freelance Digital Artist + Creative Director

I maintain freelance contracts and ongoing agreements with a number of networks, studios, agencies, and independent parties. Offering creative services specializing in graphic design, art direction, brand & identity design, motion design, fashion & creative photography, advanced image retouching, compositing + vfx, print and interactive design + UX, conceptualization and creative strategies.

Art Director

As Art Director at Haft2 Inc., a branding agency that focuses on the strategic use of colour, I lead the design team, developed logos, brand materials and identities for new and existing accounts, performed brand audits, deep dives, competitor analysis, and gave presentations.


I drew on colour research to make design recommendations and guide the creative team to create a multitude of graphics for client’s brands. Responsible for the company’s digital offering: I designed media and strategies for online and mobile applications.

Graphic Artist

As a Graphic Artist, I worked individually as well as in teams to create animated promos, show packages, logos, and advertisements for web, print and mobile devices. New shows, projects, campaigns and other creative would begin with an ideation, then move through production.


Many projects included sponsorships that would guide design, while others offered a great creative freedom. This position required the proficient use of a range of software, including Adobe After Effects, Photoshop, Illustrator, Flash, Dreamweaver, and Cinema 4D.

Kind Words

Let's make it happen